Store events — styling nights, local partner evenings and charity shopping days — are modeled here to show the view. In a live deployment these figures would come from UNTUCKit's event or CRM system.

• Event attendance isn't separated from entrance counts — we don't infer visit purpose from anonymous traffic.
• Event days can be shown as context on store trends, without claiming they caused a change.

Online orders collected in store bring shoppers through the door without a new in-store transaction. The dashboard flags locations with modeled pickup so leadership can compare like with like. Online order revenue is not counted as in-store net sales.