Weather & external context
Does weather line up with store traffic?
Aug 30 – Sep 28 · all regions · 39 stores with valid door counts.
Aug 30, 2026 to Sep 28, 2026 · 30 calendar days
Illustrative weather (deterministic demo series, not observed). This demo uses a deterministic illustrative weather series, one per state with a small adjustment for each store's latitude. It is not observed weather and not a live feed, and the simulated retail figures were generated independently of it. Any difference shown is an association in demo data, never a causal effect, prediction or promised Dôr result. 16 stores in scope have approximate (ZIP-centre) map positions; their weather is matched to that approximate position.
Finding · Aug 30 – Sep 28
Traffic index -0.1 pts, wet vs dry (illustrative)
Illustrative comparison: the traffic index (entries vs each store's own same-weekday average, Aug 2 – Aug 29) was -0.1 pts on wet days compared with dry days (341 wet and 801 dry store-days). Weather and performance are both simulated, so this describes the demo data only — not UNTUCKit behavior, statistical significance or a causal effect.
How it's compared: each wet or dry store-day is set against that same store's average for the same weekday over the 28 days before the selected period (Aug 2 – Aug 29; at least 3 valid same-weekday days required, otherwise the store-day is excluded), so store size, weekday and reporting coverage are held constant. Seasonality is only controlled within the selected window; longer periods mix early- and late-season days. Weather and performance are both simulated: this is an illustrative comparison, not UNTUCKit behavior, not a significance test and not a causal effect. Use weather as context when reading individual days, not as an explanation for period results.
Daily weather alongside traffic
Illustrative weather (deterministic demo series, not observed). Entries per valid store-day uses traffic-covered stores only. Aug 30 – Sep 28.
Performance by weather condition
Same-store, same-weekday baseline Aug 2 – Aug 29 (before period) · sample sizes shown · similar weekdays compared separately
| Condition | Store-days | Stores | Dates | Traffic index | Txns / entry | Rev / entry |
|---|---|---|---|---|---|---|
| Clear | 511 | 39 | 30 | 99.8 | 29.6% | $46.49 |
| Cloudy | 290 | 39 | 30 | n<300 | – | – |
| Rain | 268 | 39 | 30 | n<300 | – | – |
| Storm | 73 | 23 | 20 | n<300 | – | – |
| Snow | 0 | 0 | 0 | No days | – | – |
| All wet days | 341 | 39 | 30 | 99.4 | 30.7% | $49.11 |
| All dry days | 801 | 39 | 30 | 99.6 | 29.4% | $46.43 |
| Hot (high ≥ 90°F) | 0 | 0 | 0 | No days | – | – |
| High < 90°F | 1,142 | 39 | 30 | 99.5 | 29.8% | $47.20 |
| Mon–Thu · wet | 200 | 39 | 17 | n<300 | – | – |
| Mon–Thu · dry | 440 | 39 | 17 | 99.4 | 29.6% | $46.77 |
| Fri–Sun · wet | 141 | 31 | 13 | n<300 | – | – |
| Fri–Sun · dry | 361 | 39 | 13 | 99.7 | 29.3% | $46.14 |
Traffic index: Σ entries ÷ Σ expected entries × 100, where expected is each store's own average for the same weekday over valid-count days in the 28 days before the period (Aug 2 – Aug 29, ≥3 valid same-weekday days); compared days fall in Aug 30 – Sep 28. Weather and performance are simulated. 100 = typical for that store and weekday. Rates are pooled. Groups with fewer than 300 store-days are not reported.